Tuesday, February 25, 2014

Goals-based vs. Values-based: My Frustration with Fixes and Checklists


A little over a year ago I decided to get a tattoo. The tree I now have inked on my right hip serves as a reminder of possibly my best and worst personality trait: my desire to fix things. For me, the tree shows the delicate balance and dichotomy of meaning to do good (living branches stretching upwards) versus the surprisingly destructive effects of wanting to fix things like character tendencies or feelings (dead lower limbs). But I continually question where this attitude comes from, particularly in the last few weeks when so many of my conversations seemed to flirt around this idea of quantifiable resolutions and fixes.

I was perusing through some of my favorite online fitness magazines this morning when it smacked me in the face. As an avid gym junkie, woman, and American, I have been slammed with media and cultural ideals telling me that there are ten ways to a perfect spring break body and five easy steps to get toned fast. Media representation will surely be a future topic, but I’m more concerned with our fixing culture, and how we think we can achieve some semblance of perfection through lists with some desired end goal.

During a Prindle reading group last week for Ken Bain’s, What the Best College Students Do, a professor made (what was for me) a revolutionary statement. She said that we need to stop making lists where you can check things off. Instead of being goal-oriented, she suggested being value-oriented. What is the value of a value-oriented list?

Setting end goals like losing five pounds, or getting all A’s is like a horse running with blinders: you see a destination and only the one path to get there. What do we accomplish for ourselves by checking off this list?

I propose instead, that we should set immeasurable goals. Ambitions that can always be worked towards and involve creativity and a network of paths towards a feeling of success. A list like: be more involved in the community, make decisions that make me feel healthy, and give more compliments. Easier said than done, but that’s the challenge, and I believe that a list like this will create habitual change instead of a one-stop fad diet.

What is the intrigue of a checklist? Are there benefits to having lists with end goals? How can they be harmful? I’m fascinated by this obsession of fixing things and making lists for ourselves, and I always hope that I can turn my attention towards the process and values learned when trying to achieve something, rather than an end goal. 

Thursday, February 6, 2014

The Role of Social Entrepreneurship

Doug Mills/ The New York Times
I love watching the Olympics. I remember growing up, having a schedule highlighted with all of my favorite sporting events: basketball, water polo and handball for the summer, and snowboard half pipe, alpine skiing and the skeleton luge (does that still exist?) for the winter. Now, with my NBC Sochi app downloaded, I’m prepared to spend too much time at The Duck in the coming weeks in order to see my favorite events and contestants.  But in reading about the upcoming games recently, it got me thinking of another form of competition: competition in business.

Here are the top sponsors for the 2014 Sochi Olympics:

http://www.sochi2014.com/en/partners-about

The International Olympic Committee (IOC) is entirely privately funded with 45% of its revenue coming from corporate sponsorship. I know this makes sense. Usually companies with the most money give the most money, and the Olympics are a great international stage for marketing. But am I the only one who scoffs at seeing McDonald’s, Coca-Cola, and Dow as the leading sponsors for the Olympic games?

Yes, I am being cynical, but in social entrepreneurship (and I consider supporting the Olympics as such), do the ends justify the means? Does Coca-Cola’s 5by20 initiative or the Ronald McDonald House make up for the damaging effects of CAFO’s or oil refineries for plastic bottles?

Obviously, the demand exists for the products that companies like these provide. However, I believe that corporations cannot depend on social entrepreneurship to save face. To me, this method of business is gamesmanship rather than sportsmanship. In order to gain my support as a consumer, I need to see that the processes that create their products are done so with a healthy degree of respect and innovation towards sustainable practices.

If topics like this interest you (the reader), and you’re an undergraduate student, please consider submitting an essay or creative work to the 7th annual DePauw Undergraduate Ethics Symposium titled Virtue and Victory: Ethical Challenges in Competitive Life. The due date for submissions is coming to a close this Friday, February 7th. Essay and cover page can be sent to prindleues@depauw.edu